Engage. Strategize. Create. Distribute. Analyze. Decide. Repeat until superior Customer Delight.
Enter the loop of Transactions of Trust.

1. Bottom-Up Approach – At the end of the day, it is the average consumer who end up becoming a customer for a business. By choosing a bottom-up approach, we start with the end user and map their customer journey to our client’s business. This technique helps us get a very good understanding of the psychographic analysis of a business’ “perfect customer”. Also, it provides us the roadmap on which we can communicate with our probable customers in the best way possible. One user at a time.

2. Audit & Data backed decisions – Data is the buzzword in the industry right now, so I would put a practical example forward, to explain our principles of working. Before we start any project, we engage with your customers. From that interview, we understand that whenever the person is surfing Youtube, in his leisure time, we watches vlogs, but if that watch time is during work hours, he is seeing a troubleshooting video related to his professional field or seeing a tutorial, again, from his professional field itself. Having this knowledge helps us understand, when to schedule content & ads to get the best ROAS(return on ad spending). We understand, every business owner, wants their revenue figures to increase along with high profit gains, our 1-to-1 engagement with your customer actually helps us devise communications which are modelled exactly how your customer is used to. Having knowledge of how & why people consume media, gives us the best opportunity to communicate over digital media. Data backed decisions, from the 1st step.

3. Sales is only dependent on the product & not on anything else– We are experts at what we do & that’s making sure sales figures go up with the help of utilizing all the tools available to us in 2021. But the problem with that is, we do not have the capabilities to modify packaging of the product if the product-market fit is not working out. After our 1st set engagements & our roadmap audit report is published, we take pride in suggesting product modification changes, which can help increase sales figures at a much more accelerated rate. We can only market a product to its best capabilities, but what if the product itself is weak? Then, we may not be able to deliver on our results. No, that is not happening. We dig deep & understand, why & how the market isn’t accepting our product. We modify it to perform a split test, which when the results come out, should be proof our how good the chosen strategy holds true. Sales through digital funnels is a process of exquisite engineering communicated over digital media

4. We are specialist facilitators for using the digital space – In all honestly, there isn’t one thing that we execute, that cannot be done by any individual in this world. With a bit of self-learning & dedication all the tools, strategies & methods we use, are available to all. For free. Yet, we charge a premium for our services. That’s for our expertise. Even after learning all from the internet, a single person would be a newbie in navigating this vastly expanding digital ecosystem. We have been at this game for more than 5 years. We have worked with international brands like JW Marriott, Facebook India, national brands like Maruti Suzuki Nexa and regional brands like Pathfinder Institute. Our expertise range across industries, from Real Estate to automobiles to service businesses. For us, we don’t work for a client, we engage with a client, to solve some critical business problems. Deep-rooted knowledge about media consumption, information technology & consumer behaviors.

5. Repeat Customer and/or Customer Delight is what drives us & any brand forward – Our first few technology clients were acquired way back in 2015, they are still associated with us. The same is true for our media vertical. We started our media wing in 2018 & from that day onward all our clients have been there constantly with us. From JW Marriott to Ambuja Neotia Group to Kolkata Municipal Corporation. For the past 3 years, we have been able to consolidate our position in Kolkata as experts who can perform a set of activities at an optimum level, wherein our partner clients never think of ending our engagement. We have never had to face a client telling us goodbye. Although there were a few clients, whom we had to say goodbye to due to non-compliance of terms from the clients’ end. We believe in inclusive form of doing business. Long-term sustainability & profitability can only be achieved in partnering with businesses & growing together. There’s a saying across the business world, fatka money & hard-earned money. We prefer to stay on the right-hand side of things.