Durga Puja in Kolkata is the grandest of all festivals celebrated in the capital city in honour of Goddess Durga during the period of Navaratri.
The Durga Puja festival marks the victory of Goddess Durga over the mythological demon Mahishasura, and is observed in the autumn months of September/October according to the Hindu solar calendar. It is the most important Bengali festival, and nowhere is it celebrated on a grander scale than in Kolkata.
Nothing can compare to Durga Puja celebrations in Kolkata. The city doesn’t sleep and its people, decked up in finery, enjoy the revelry to the hilt. Its five days of celebration with themed pandals and traditional Pujos, food, friendship and creativity. This part of the country seems illuminated from the sky as the city is bathed in lights. It’s a way of life for the locals and one must visit Kolkata during the Pujos to experience it firsthand.
Not just low-budget pujas, even organisers of the top draws may have to curtail their budget by 40 to 50 percent, mostly on the decoration of marquees, said the Forum for Durgotsab, an association of community Durga Puja organisers in Kolkata and suburbs.
Last year due to economic slowdown, several puja organisers had to lower the Durga Puja grandeur as there was lack of sponsorship. Matters are going to worsen this year.
“The economic slowdown was already there. Now it has aggravated due to the COVID-19 pandemic. As per our reports, most of the big-ticket Durga Puja commitiees will curtail their bidget by 40-50 percent as compared to the last year”, the forum’s president kajal Sarkar told PTI.
“We have decided to curtail our budget to Ra 30 lakh from last year’s Rs 55 lakh.
By using the right digital strategies it is not only possible to grab the attention of the pandal hoppers but also to people who are not able to come to your durga puja due to the confusion created by the covid-19 pandemic
Attention is something which can be well garnered when it comes to engagement in the digital landscape
From drive through pandals to distancing norms 2020 indeed has been transformational
When puja committees are thinking of strategies of coping up with the new normal how & why can’t the durga puja committee give the advertisers & brands a ”new normal way of advertising during durga puja” – a more roi focused approach for corporate sponsorships
Moving from the more traditional approach of only btl or print advertisements committees can “give more bang for the buck” to the advertisers when they adopt a strategy of a virtually connected world where everyone from across the globe can see & experience durga puja.
Durga Puja committees lost footfall.
Guaranteed 2m viewership
Advertisers are reducing their budget by 30%
Yes, true, but they could have stopped the advertising budget altogether but they didn’t. positioning the committee as forward thinking & thus adopting transformational techniques to give a thank you in terms of regaining the lost viewership & engageing with audience with brand based communications.
Thank you for your message. It has been sent.